Advisory & Concept Development
We help shape your project from the first idea to a fully formed concept — with clarity, insight, and practical expertise that keeps your vision grounded and commercially sound.
Your idea deserves a strong foundation.
Our advisory work brings together research, positioning, design thinking, and guest experience strategy to give your project direction from day one. Whether you’re building a spa, wellness centre, fitness club, salon, or a full lifestyle destination, we provide the structure you need to make confident decisions at every step.
What we assess:
- Market and demographic evaluation
- Competitive analysis
- Space planning recommendations
- Programming and service mix
- Financial assumptions and performance forecast
- Third-party management assessment (if required)
What we create:
- Brand identity and narrative
- Guest journey and experience detailing
- Positioning and philosophy
- Menu of services (spa, wellness, fitness, beauty)
- Design and architecture framework
How we support design:
- Design & architecture framework
- Overbuilding prevention and cost control
- Operational efficiency optimisation
- Design development time reduction
- Conceptual guidance across all design phases
- Review of drawings, layout, zoning, and FF&E
- Equipment specifications aligned to project goals
- ROI-focused recommendations
We help you:
- Establish a clear identity
- Shape a scalable brand model
- Maintain consistency across spaces and services
- Reduce development and operational costs
- Build guest and consumer loyalty
- Strengthen alignment with the hotel’s overall brand
